When Newer is Not Better
Latest correspondence from a large health insurance company that shall remain nameless (except that it's named for a color and a shape):
To achieve a more consistent look for member identification cards nationwide, the Color/Shape Association is requiring all plans to follow new graphic standards for ID cards that will take effect January 1, 2009.As it happens, we've already begun seeing some of these new cards, and there are definite differences:
- The print is smaller.
- The numbers are much more difficult to read, because they're printed closer together.
- The background is a duller, more matte finish that produces hard-to-read, darker photocopies.