What is it with Food and the Pelvic Floor?

Once upon a time, a doctor named Arnold Kegel figured out a way to measure the vaginal pressure exerted by voluntarily contracting the muscles of the pelvic floor. He also advocated regularly exercising these muscles, as strengthening them presumably helps relieve symptoms of genital prolapse and incontinence. These exercises are now epononymously known as Kegel exercises, or just "Kegels."

Why is this term so hard to remember? And why do people always come up with various food-related terms when they're trying to think of it?

The first time was pretty funny:

The incontinence is getting worse. Those Jewish food exercises aren't helping at all.

Of course she was talking about Kugel.

But it happened again yesterday! A new patient discussing a urinary problem:

I've tried those exercises. What are they called...kelloggs? Keggers?

Now we're up to noodle casserole, cereal and beer. What next??!?