Wait Just a Minute!
From the comments:
...Unfortunately doctors are not good businesspeople...How about these statements:
- Unfortunately, girls are not good at math.
- Unfortunately, surgeons are assholes.
- Unfortunately, poor people are lazy.
- Unfortunately, doctors have lousy handwriting.
The problem with stereotypes of all kinds is not only that they aren't true, but that without careful attention some of them can become excuses. "I'm a girl, so I can't do math." Bad behavior by surgeons is tolerated. And doctors feel that medicine and business are mutually exclusive.
Many factors are out of the control of the people who run a business. The problem with doctors is that we are tied to an industry in which businesspeople (those without a real profession) have discovered they can extract large sums of money without actually doing anything useful within the industry itself. They do this by diverting the flow of funds from those who receive medical services to themselves instead of directly to those providing the services. Is this a great country or what.
I'm may not have an MBA, but I enjoy the business side of my practice, and frankly I'm pretty damn good at it. What others may call "good customer service" I have been doing from day one, only I call it "patient centered care". It doesn't mean giving people prescriptions for unnecessary antibiotics because they think they need them, but it does mean answering the phones promptly and courteously, being flexible about scheduling, helping patients out with paperwork, and all the other crap involved in navigating the nonsense that is our healthcare system. Believe me, I squeeze every last dollar there is to be squeezed out of my business, consistent with the practice of good medicine.
I also do calligraphy for fun. When I handed a prescription to a patient who, without even looking at it, said, "I can't read this" (no, illiteracy wasn't an issue) I laughed and said, "Bullshit!" (Again, it was someone with whom I had enough rapport to get away with it.) When he did look at it he agreed with the rest of my patients that I have beautiful handwriting.
Forgive the rant, but every time I see that old canard, "Doctors are not good businesspeople" it annoys the hell out of me. And beware of the annoyed dinosaur.